Cheng Li
web8.jpg

The Power of Connection

project3-1.jpg
 

The Power of Connection

_Background

The goal of this project is to create a visual system for the Game Developers Conference. The project starts with identifying the target audience of the event and requires us to create a complete visual system that matches the concept of the conference. All deliverables for the conference should work together as a system.

_Approach

The Game Developers Conference is the largest annual gathering of professional video game developers. It focuses on learning, inspiration, and networking. Since this was a conference around development, I chose the concept ‘innovation.’ From this I created a visual system that promotes creativity. For contrast, the design used light green and bright orange. I also used geometric shapes and several layers to add dimension.

project3-1.jpg
web4.jpg
web6.jpg
Front Cover.jpg
brochure2.jpg
Badge Identity Card Mockups 03.jpg
web3.jpg
web5.jpg
web1.jpg
brochure1.jpg
brochure3.jpg
web7.jpg
web8.jpg