Cheng Li
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The Strength of Youth

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The Strength of Youth

_Background

The goal of this project is to pick up information from a sign on the street and redesign a visual system for it. The project requires the ability of do research, identify the target audience and build a consistent visual system for a website, a series of three posters and a brochure.

_Approach

The sign I chose was for the Junior Giants, which is a free, non-competitive and coed baseball program for youth ages 5-18. I kept their original color orange since it speaks to kids and the Giants brand. I used stich-like shapes in a circle to represent the baseball and used hand-draw sketches to make the system looks more interesting and lively.

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