Cheng Li
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The Meaning of a Brand

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The Meaning of a Brand

_Background

The goal of this project is to redesign an annual report and develop a visual system that primarily uses the principles of hierarchy and color. This project depends on legibility and also consistency of information to clearly show visual data in the form of statistics and demographics.

_Approach

Intel is an American multinational technology company. Since it is well known for its technology, I use geometric shapes to create a digital and technological aesthetic. I also used orange as the main color and made it contrast with the dark blue to make the data and demographics clear and prominent to the eye.

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